Post by account_disabled on Dec 20, 2023 5:36:11 GMT 1
By (while everyone has a vision and an approach driven by supply), it is possible (almost in all sectors) to identify niches or market segments that could be described as a blue ocean. Even when you are an e-retailer and you have to fight with a super powerful Amazon, there are opportunities. It's all in the way you approach your market. If we implement “classic” approaches, if we do what we have always done (because we have always done it like that), if we do like our competitors, if we try a frontal approach, we will not have of result. You really just need to evolve your analysis to be able to identify growth levers and ways to position yourself in a market.
Data, an inseparable ally from the online blue ocean approach To do this, to provide our customers Email Data with a different point of view, a new way of seeing things, we use data. So our analyzes and our recommendations are not based on beliefs or perceptions. They are always supported by data. We do not have a proprietary tool. We use an internally developed methodology, which is based on a combination of Big Data platforms, accessible to everyone. It is our way of processing and analyzing the data from these tools that allows us to provide a different vision and make our strategic recommendations. We collect data. After “cleaning”, we sort and segment.
This allows us, in each case, to have a global vision of the market through all the segments that we have been able to identify, but also to have a detailed vision of each of the segments. We have several elements of analysis, but the most interesting (from an operational business point of view) are on the one hand the size of the segment (the volume of demand). It is an element with variable dimensions. The sizes of relevant segments are not the same in BtoB and BtoC, for example. On the other hand, the level of competitive intensity of each segment, which we measure in each case, and even of each niche in each of the segments. If only with these 2 data: market size and competitive intensity we can know, even before defining its strategy and its operational application, which are the most interesting segments and above all, what is the best way to approach each segment operationally.
Data, an inseparable ally from the online blue ocean approach To do this, to provide our customers Email Data with a different point of view, a new way of seeing things, we use data. So our analyzes and our recommendations are not based on beliefs or perceptions. They are always supported by data. We do not have a proprietary tool. We use an internally developed methodology, which is based on a combination of Big Data platforms, accessible to everyone. It is our way of processing and analyzing the data from these tools that allows us to provide a different vision and make our strategic recommendations. We collect data. After “cleaning”, we sort and segment.
This allows us, in each case, to have a global vision of the market through all the segments that we have been able to identify, but also to have a detailed vision of each of the segments. We have several elements of analysis, but the most interesting (from an operational business point of view) are on the one hand the size of the segment (the volume of demand). It is an element with variable dimensions. The sizes of relevant segments are not the same in BtoB and BtoC, for example. On the other hand, the level of competitive intensity of each segment, which we measure in each case, and even of each niche in each of the segments. If only with these 2 data: market size and competitive intensity we can know, even before defining its strategy and its operational application, which are the most interesting segments and above all, what is the best way to approach each segment operationally.