Post by account_disabled on Dec 24, 2023 12:17:22 GMT 1
Google Ads advertising is a good solution if you want to start expanding your company to foreign markets. It will provide you with quick results and effective reaching of a specific target group. However, before starting your campaign, it is important to properly prepare for advertising abroad to achieve maximum effectiveness. DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 How to prepare for a Google Ads campaign abroad?
Most important steps Advertising abroad is a completely WhatsApp Number List different form of activity than promoting a company locally and nationally, so it also requires slightly different preparation. In the case of Google Ads campaigns abroad, it is very important to check your capabilities, research the market and get to know your new group of recipients better. Without proper preparation, you cannot expect that your advertising abroad will bring the desired results. It will be quite the opposite - it will rather be a waste of money in an ineffective campaign. We advise you to go through at least the four preparation steps below.Take the time to get to know your audience better. Another language is a fundamental difference, but you also need to know better their cultural behavior, the meaning of symbols, colors and images. Also check their online behavior and purchasing trends.
Even if you prepare the most effective advertising in Google Ads, but your website is not adapted to new recipients - you will not be successful. Apart from technical website optimization, you also need to adapt your website to cultural nuances, audience preferences and country specifics. Here are some examples you need to pay attention to: Do your website CTAs have the right tone? For example, in Japan, respect and politeness are highly valued, your CTA should be tailored to this. What media do you use on the website? If you mainly embed videos on your website and are entering the market in a country with slow internet speeds, try replacing them with photos or GIFs. Is the content on your website adapted to the country's culture? Is the dominant color of your website adapted to the culture of the country you are interested in?
Most important steps Advertising abroad is a completely WhatsApp Number List different form of activity than promoting a company locally and nationally, so it also requires slightly different preparation. In the case of Google Ads campaigns abroad, it is very important to check your capabilities, research the market and get to know your new group of recipients better. Without proper preparation, you cannot expect that your advertising abroad will bring the desired results. It will be quite the opposite - it will rather be a waste of money in an ineffective campaign. We advise you to go through at least the four preparation steps below.Take the time to get to know your audience better. Another language is a fundamental difference, but you also need to know better their cultural behavior, the meaning of symbols, colors and images. Also check their online behavior and purchasing trends.
Even if you prepare the most effective advertising in Google Ads, but your website is not adapted to new recipients - you will not be successful. Apart from technical website optimization, you also need to adapt your website to cultural nuances, audience preferences and country specifics. Here are some examples you need to pay attention to: Do your website CTAs have the right tone? For example, in Japan, respect and politeness are highly valued, your CTA should be tailored to this. What media do you use on the website? If you mainly embed videos on your website and are entering the market in a country with slow internet speeds, try replacing them with photos or GIFs. Is the content on your website adapted to the country's culture? Is the dominant color of your website adapted to the culture of the country you are interested in?