Post by account_disabled on Jan 23, 2024 6:58:07 GMT 1
Project topic: Ukrainian manufacturer of knitted clothing Platforms for promotion: Facebook/Instagram Duration of work (in case): 3 months Advertising budget: $1100 The average retail purchase price is 700 UAH. The average purchase price in bulk (from 5 units) is 300 UAH. for a unit KPI: maximum number of sales worth no more than $2⠀ OBJECTIVE OF THE PROJECT Attracting the target audience to the page Increasing the number of sales from the site Brand recognition Lead generation PROBLEMS AT THE START Non-responsive version of the website for mobile devices Non-selling site, lack of convenient navigation on the site TASKS 1. Strategy development, mind mapping 2.
Installing the pixel and Facebook event codes on the site 3. Test B2B Email List ing and launching targeted advertising 4. Gathering an audience. Setting up retargeting Solution: advertising campaign in lead form fo B2B Email List rmat (people leave a request on Facebook to collect sweat buyers; advertising campaign to attract traffic to products separately, using ring ads; advertising campaign to increase conversion using retargeting. PROGRESS OF WORK: 1. Install the Facebook pixel. 2. Launching the first campaign, testing ads. 3. Audience split testing. 4. Full launch of advertising. 5. Setting up retargeting. Examples of effective ads Result: +2000 target subscribers, cost per subscriber
– $0.05; 2740 transitions to the site, cost of transition – $0.02; 380 product sales, sales price – $1.29; 70 completed forms to receive a catalog, price per form is $0.63. Conclusion: Based on the results of the first launches, we found out that ads with ring and slide show formats work best. Targeting was set up for each clothing category separately. After collecting the audience, we set up retargeting, excluding those who had already made purchases. Subsequently, we launched introductory videos with the brand to increase awareness and engagement in the publication. We collected people who watched the video and launched campaigns on them with lucrative offers and promotions. How do you like the article?
Installing the pixel and Facebook event codes on the site 3. Test B2B Email List ing and launching targeted advertising 4. Gathering an audience. Setting up retargeting Solution: advertising campaign in lead form fo B2B Email List rmat (people leave a request on Facebook to collect sweat buyers; advertising campaign to attract traffic to products separately, using ring ads; advertising campaign to increase conversion using retargeting. PROGRESS OF WORK: 1. Install the Facebook pixel. 2. Launching the first campaign, testing ads. 3. Audience split testing. 4. Full launch of advertising. 5. Setting up retargeting. Examples of effective ads Result: +2000 target subscribers, cost per subscriber
– $0.05; 2740 transitions to the site, cost of transition – $0.02; 380 product sales, sales price – $1.29; 70 completed forms to receive a catalog, price per form is $0.63. Conclusion: Based on the results of the first launches, we found out that ads with ring and slide show formats work best. Targeting was set up for each clothing category separately. After collecting the audience, we set up retargeting, excluding those who had already made purchases. Subsequently, we launched introductory videos with the brand to increase awareness and engagement in the publication. We collected people who watched the video and launched campaigns on them with lucrative offers and promotions. How do you like the article?