Post by account_disabled on Jan 23, 2024 8:02:15 GMT 1
LinkedIn is not only a social network most often used for business dating and recruiting, but also a marketing tool. With it, you can create advertisements and target relevant audiences. In this article, the Ringostat team has prepared a guide to using LinkedIn as a marketing tool. Read on to learn how to set up advertising on this social network. Reading time: 12 minutes First steps Create a campaign group Setting up campaigns Goals Audience Tracking the effectiveness of advertising campaigns Formats Accommodation Budget and schedule conclusions The principle of promotion on LinkedIn is similar to Facebook. It can be divided into two global stages: creating advertising campaigns and the ads themselves.
Below we Fax Lists detail the entire process, including choosing your goals, audiences, ad formats, and budget. Useful article: “ How to set up targeted advertising on Facebook: step-by-step guide . ” First steps To post paid content on LinkedIn, open the LinkedIn Marketing Solutions platform and click “Create Ad”, i.e. “Create an ad”: LinkedIn Marketing Solutions platform, advertising setup, how to set up targeted advertising in Linkendin Then a window will open, as in the screenshot below, in which you will need to create a LinkedIn Campaign Manager account. To do this, enter your account name, currency, and optionally a link to your company's LinkedIn page.
Creating an account in LinkedIn Campaign Manager, Linkendin targeting, setting up targeted Linkendin advertising After creating an account, Campaign Manager itself opens, where all further settings will take place. Pay attention to the vertical structure in the sections of the site. Set up campaign groups first, then the campaigns themselves, and finally the advertisements: LinkedIn Campaign Manager interface, how to set up targeted advertising on Linkendin, targeted advertising on Linkendin Create a campaign group Campaign groups help organize your account structure. Advertisers can create separate groups, for example, for different target audiences, marketing purposes or programs.
Below we Fax Lists detail the entire process, including choosing your goals, audiences, ad formats, and budget. Useful article: “ How to set up targeted advertising on Facebook: step-by-step guide . ” First steps To post paid content on LinkedIn, open the LinkedIn Marketing Solutions platform and click “Create Ad”, i.e. “Create an ad”: LinkedIn Marketing Solutions platform, advertising setup, how to set up targeted advertising in Linkendin Then a window will open, as in the screenshot below, in which you will need to create a LinkedIn Campaign Manager account. To do this, enter your account name, currency, and optionally a link to your company's LinkedIn page.
Creating an account in LinkedIn Campaign Manager, Linkendin targeting, setting up targeted Linkendin advertising After creating an account, Campaign Manager itself opens, where all further settings will take place. Pay attention to the vertical structure in the sections of the site. Set up campaign groups first, then the campaigns themselves, and finally the advertisements: LinkedIn Campaign Manager interface, how to set up targeted advertising on Linkendin, targeted advertising on Linkendin Create a campaign group Campaign groups help organize your account structure. Advertisers can create separate groups, for example, for different target audiences, marketing purposes or programs.