Post by account_disabled on Mar 6, 2024 6:07:04 GMT 1
Storytelling is the art of narration: a form of communication with ancient origins and still effective today, especially in the digital field . The meaning of "storytelling" has its roots in the verb "affabulare", that is, to tell in the form of a fable , to narrate , to create a plot through which to develop a story. Even before the invention of writing, tribes, like the first human social forms, used the technique of oral storytelling - a sort of primordial storytelling - to pass on traditions, memories and knowledge.
Today storytelling is a digital communication Hong Kong Telegram Number Data practice, which falls within the scope of content marketing , particularly successful, implemented by brands to involve people , create a narrative and value universe around the service/product offered and build their loyalty to the brand. In order to create a good storytelling strategy, you must first know and follow its principles: What is the story and who are we telling it to ? We must first know and define the identity of the brand/product, structure the story we want to tell, and modulate the Tone Of Voice (TOV) to the audience we are addressing.
Keep in mind the 5 Ws : What? Who? When? Where? Who? These are the 5 questions that need to be answered when writing and creating a story. The quality of details and the power of imagination . Don't leave out minutiae, details, take into account and involve the reader through all the senses. Show, don't tell . Communicating the message indirectly is a very effective strategy. Don't explain everything to those who read or listen to you: leave room for evocation and active imagination. open notebook with person writing what storytelling is The objectives of storytelling: what is it for? Storytelling, the art of narration par excellence , is extremely versatile and therefore can be aimed at different purposes.
Today storytelling is a digital communication Hong Kong Telegram Number Data practice, which falls within the scope of content marketing , particularly successful, implemented by brands to involve people , create a narrative and value universe around the service/product offered and build their loyalty to the brand. In order to create a good storytelling strategy, you must first know and follow its principles: What is the story and who are we telling it to ? We must first know and define the identity of the brand/product, structure the story we want to tell, and modulate the Tone Of Voice (TOV) to the audience we are addressing.
Keep in mind the 5 Ws : What? Who? When? Where? Who? These are the 5 questions that need to be answered when writing and creating a story. The quality of details and the power of imagination . Don't leave out minutiae, details, take into account and involve the reader through all the senses. Show, don't tell . Communicating the message indirectly is a very effective strategy. Don't explain everything to those who read or listen to you: leave room for evocation and active imagination. open notebook with person writing what storytelling is The objectives of storytelling: what is it for? Storytelling, the art of narration par excellence , is extremely versatile and therefore can be aimed at different purposes.