Post by account_disabled on Mar 13, 2024 7:27:24 GMT 1
Podcasts What about audio content ? Even if they are not consumed and sought after like videos, they are no longer a niche like they were a few years ago. The numbers attest to it. +15%, in Italy, in 2020 compared to 2019 (Nielsen statistics). Another statistical survey, conducted in the USA by Statista, demonstrates how the phenomenon is global: in 2021, as many as 78% of Americans said they knew the podcast and knew how to use it (+3% compared to 2020) and 58 % of those who use it prefer it to social media. The podcast , in particular, is an excellent Inbound Marketing tool , especially if used with a view to educating the customer.
Once again the Statista study comes to our aid: 74% of those DZ Leads interviewed said they listen to the podcast to learn new things. It follows that if we decide to use this audio format, it will be more effective in the phase of supporting customer knowledge where we direct the user to help him learn more about the service/product. 4. Podcasts What about audio content ? Even if they are not consumed and sought after like videos, they are no longer a niche like they were a few years ago. The numbers attest to it. In the last two years the growth trend has become evident: +15%, in Italy, in 2020 compared to 2019 (Nielsen statistics).
Another statistical survey, conducted in the USA by Statista, demonstrates how the phenomenon is global: in 2021, as many as 78% of Americans said they knew the podcast and knew how to use it (+3% compared to 2020) and 58 % of those who use it prefer it to social media. The podcast , in particular, is an excellent Inbound Marketing tool , especially if used with a view to educating the customer. Once again the Statista study comes to our aid: 74% of those interviewed said they listen to the podcast to learn new things. It follows that if we decide to use this audio format, it will be more effective in the phase of supporting customer knowledge where we direct the user to help him learn more about the service/product. 4.
Once again the Statista study comes to our aid: 74% of those DZ Leads interviewed said they listen to the podcast to learn new things. It follows that if we decide to use this audio format, it will be more effective in the phase of supporting customer knowledge where we direct the user to help him learn more about the service/product. 4. Podcasts What about audio content ? Even if they are not consumed and sought after like videos, they are no longer a niche like they were a few years ago. The numbers attest to it. In the last two years the growth trend has become evident: +15%, in Italy, in 2020 compared to 2019 (Nielsen statistics).
Another statistical survey, conducted in the USA by Statista, demonstrates how the phenomenon is global: in 2021, as many as 78% of Americans said they knew the podcast and knew how to use it (+3% compared to 2020) and 58 % of those who use it prefer it to social media. The podcast , in particular, is an excellent Inbound Marketing tool , especially if used with a view to educating the customer. Once again the Statista study comes to our aid: 74% of those interviewed said they listen to the podcast to learn new things. It follows that if we decide to use this audio format, it will be more effective in the phase of supporting customer knowledge where we direct the user to help him learn more about the service/product. 4.