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Post by rakibul on Dec 4, 2023 9:52:52 GMT 1
The CTR, Click-through rate (Number of Clicks obtained / Impressions - how much an ad interested and intrigued readers, pushing them to click on the link and enter the website ) and the CPC, Cost Per Click (Cost of initiative / Number of Clicks obtained – relationship between the investment made and the result obtained). #ObiettivoLeads Another objective is lead generation, i.e. the creation of a list of leads, possible customers interested in the products or services offered by the business. This list can later be used for sending newsletters, direct marketing WhatsApp Number List and telemarketing strategies. In this case the indicator is the Cost per Contact, i.e. how much it cost to acquire each contact. #ConversionObjective Another objective is conversion, that is, being able to get your target to take a desired action: a click, a like/follow, subscribing to the newsletter, a purchase, downloading an App, through a "call to action", i.e. an invitation to perform an action such as clicking a. Button, leaving your details, purchasing products/services. The call to action is normally highlighted with a button or a banner that incites the target to do something, for example it can be a click redirected to a landing page where you want the actual conversion to take place (purchase, registration). It is essential that the landing page is effective in order to prevent the user from moving on. There is a specific KPI for monitoring the effectiveness of a landing page: the bounce rate, which indicates the frequency with which people quickly abandon a web page from the same page they entered.
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